Personalized marketing remains a top priority for marketers, but many rate their personalization efforts poorly. Where do you stand?
Data has officially become marketers' secret weapon. According to Gartner; 81% of marketing leaders leverage data to influence their decisions.
With a martech vendor landscape that grows more overcrowded every year, integration and interoperability can make or break the effectiveness of your stack.
Even for the most physical of products, an increasing part of the customer journey takes place online... whether it's pre-sales, purchase, usage - or all three.
STRATEGY
IMPLEMENTATION
OPERATIONS
Personalization
Relationship Marketing
Programmatic Media
Market & Audience Insights
Program Development
Campaign Development
A/B/N testing
Program Analytics
Campaign Analytics
Martech Infrastructure
Data Architecture
Data Collection & Tagging
ETL & Data Pipelines
Data Hygiene
Data Procurement
Product & App Roadmap
Experience Audit
Experience Design
Project Management
Proof Of Concept (POC)
Minimum Viable Product (MVP)
Product Analytics
Product Iteration